Real estate industry selling with technology
According to Queenslands The Sunday Mail, real estate agents have turned to technology to assist in securing property sales.
According to the Mail, in order to stand out from the real estate crowd, agents need to develop innovative approaches to lure buyers.
Many agents have turned to Facebook, online video clips and even iPhone applications to showcase homes more thoroughly.
If we are marketing a property with a home theatre or media room we will have live concert videos playing during our opens, explains George Hadgelias of Ray White Paddington in Brisbane. Many homes on our listings can be viewed via an online video tour, he said.
Chris Hinds, principal of RE/MAX, has taken the concept of virtual tours once step further and produced video clips of the properties that he is selling.
In another example, LJ Hooker offers an iPhone application which allows potential buyers to view property listings, preview the home through photo galleries and locate the property on Google Maps.
According to the report, technology is continuing to advance in order to meet the demands of information-hungry property buyers.