Harley-Davidson has sponsored a live-streamed world record motorcycle jump by Crusty Demons legend Seth Enslow.

Enslow leapt 160 feet across the front of Sydney Harbour on his XR1200 at Sydney’s Barangaroo, East Darling Harbour Waterfront.

The campaign is supported by an email to Harley-Davidson prospects and customers, members of the HOG (Harley Owners Group) club, plus a media buy of bike enthusiasts.

The jump was heavily promoted on the HarleyDavidson.com website, the Australian Harley-Davidson branded YouTube channel and Twitter feed. Digital agency 303 created an m-site to stream the jump live across the world.

“Seth is likes to take chances and do extreme things, but good job he is as great as he is, as it gives us the opportunity to do innovative work like this online. This will be our second live stream of his jumps on the web in the past 12 months, which is great for the Harley brand and for all bike enthusiasts down under,” said Nic Chamberlain, 303 head of digital.