Red Bull take charge of sales and distribution in Australia
Following five successful years in partnership with Cadbury Schweppes, Red Bull Australia Pty Ltd has announced that it will take over sales and distribution for Red Bull Energy Drink from January 2009.
Cadbury Schweppes will continue to distribute Red Bull until 31st December, 2008.
Success for the energy drink category in Australia has mirrored that of the global trend. Since its launch in Australia in 1999, Red Bull has been committed to establishing and growing the category and with a dedicated sales force and distribution network; the company is in a strong position to meet future challenges and sustained growth.