Rio Tinto, Google, Microsoft and Qantas top employer brands in Aus

Rio Tinto, Google, Microsoft and Qantas are among the most attractive Australian employer brands, according to a study from LinkedIn.

The professional social network today revealed the results of its ‘InDemand Employer’, finding Rio Tinto was the most attractive and sought after Australian employer on LinkedIn based on the level of interest users of the social network showed in the company online.

Top 20 attractive Australian employer brandsGoogle ranked at number two, while Microsoft, at number five, and HP, at number 11 were the only other technology companies to rank in the top 20. Management consultants Accenture also featured in the top ten, coming in at number six, while its rival Deloitte ranked at number 18.

Two banks made the list – National Australia Bank at number 10 and the Commonwealth Bank at number 15. Iconic Australian brand Qantas rated a mention at number eight, despite last year’s industrial disputes. The ABC was the only media company to make the top 20, at number 13.

“70% of companies rank employer branding as one of their biggest priorities as they increasingly compete for top talent,” says senior director of LinkedIn’s talent solutions, Steve Barham. “The ability to better understand how your company is perceived among key professional audiences empowers you to take steps to better engage the professionals you most want to hire.”

InDemand Employers is powered by LinkedIn’s Talent Brand Index tool, a new, free service that allows companies to measure and benchmark the strength of their employer brand. LinkedIn offers the following three tips for boosting one’s rating on the talent index:

  1. Encourage all current employees to create and complete their profiles so that they can easily be found,
  2. complete their company page so potential candidates can find out more information about the company and its culture, and
  3. include a company ‘follow’ button on the company website and in email signatures.