Fenway Sports Group (FSG), a leading sports and entertainment marketing firm based in Boston, announced yesterday that The Ritz-Carlton Club has selected FSG as its sports marketing resource. Introduced in September 1999, The Ritz-Carlton Club provides high-end fractional ownership offerings (Ed: is this a euphemism for timeshare?) combining the benefits of second home ownership with the personalized services and amenities of The Ritz-Carlton Hotel Company, L.L.C. FSG will also assist the company with marketing select wholly-owned residential locations, such as The Abaco Club on Winding Bay, A Ritz-Carlton Managed Club.

In its role, FSG will help The Ritz-Carlton Club develop a sports marketing strategy to leverage existing sponsorships and strategic partnerships and ultimately serve as a complement to future marketing efforts.

The Ritz-Carlton Club is recognized as the worlds most prestigious fractional ownership brand and FSG is thrilled at the opportunity to take a lead role in designing and implementing its sports marketing strategy. We look forward to helping The Ritz-Carlton Club achieve its business
goals by offering unique sports marketing campaigns that will
emotionally connect with their members and target audiences around the
world. said Mark Lev, EVP of Fenway Sports Group.

Since its inception, FSG has created successful integrated sports marketing programs for clients such as Labatt USA, EMC, RISO, and Dunkin Donuts Brands. In February 2007, the company purchased 50 percent of Roush Racing to form Roush Fenway Racing, the first time owners of a professional franchise in one of the four major leagues partnered with a NASCAR team.