Salesforce.com major product update: all-in-one ‘Social Studio’ platform
Salesforce.com has launched a new social content marketing, engagement, publishing and analytics platform. Called Radian6 Buddy Media Social Studio, it’s part of Salesforce’s ExactTarget Marketing Cloud, and the cost for brands starts at $1500 per month.
Social Studio is intended to be a single platform for social content marketing, engagement, publishing and analytics, built for enterprise scale, with special care placed on ease of use, according to the company.
The main benefits to marketers of the new platform, according to Salesforce.com, are:
- Workspaces: “Set-up and configure workspaces to organise teams quickly and easily by region, brand, or business function to power elegant collaboration structures dedicated to a similar purpose, for campaign collaboration, content creation and publishing.”
- Collaborative calendars: “Manage all future and past content with an intuitive and fully featured planning and scheduling tools designed for teams. Content calendars are interactive, scalable, and can filter views by all post metadata, including label, author, status and social account.”
- Publishing: “Create and schedule content for global networks including Facebook and Twitter with an intelligent network centric platform, beyond a simple text entry tool. Compose content, specific to each network to deliver an unmatched experience. Marketers can confidently compose content, and preview prior to going live.”
- Integrated engagement: “Monitor and respond directly across global social networks with unmatched simplicity. Ensure active engagement pre, during and post campaign – and align engagement objectives, teams and permissions with other content goals. Use macros – automation for classifying, reporting and routing content – and workflow to scale engagement.”
- Enhanced analytics: “Monitor how content is performing, what is performing best, and view the analytics of a particular post or a subgroup of posts by label, campaigns, or any particular target.”