Salvos Stores try something new
DGM Advertising’s ‘Buy Nothing New Month’ campaign for Salvos stores is claiming impressive first week growth.
The campaign is the Salvos’ first foray into social media, but also comes with support from OOH, radio and in-store, and calls for consumers not to buy any new non-necessity goods.
The website, nothingnew.com.au, asks people to take the challenge over October, and shop at the Salvos, garage sales, online second-hand websites, and campaign partner Radio Rentals, in an effort to reduce carbon footprint, waste and save money.
There is a competition running on the website for consumers to upload pictures of goods they have bought from Salvos Stores, with $15,000 in prize money for the entry judged best afield. So far there are only 10 uploads.
However, DGM is happy with the 440 Facebook ‘likes’ for Salvos Stores so far, and has had coverage in the Herald Sun and Woman’s Day, and believes the early results have been “amazing”.
DGM says the campaign “aims to get non-traditional op shoppers to look at the store in a different light”, as well as engaging loyal consumers.