Samsung, Bebo consummate relationship with music
Samsung Mobile UK has announced a partnership with AOL-owned social networker Bebo.
The partnership is aimed to attract music fans to the two brands, and includes content for the Bebo music homepage, eight monthly live events, ‘Samsung Bebo Nights Live at the Gibson Guitar Studio’, a Samsung music profile and a new music show, ‘Beat’.
It also marks the start of Samsung’s entry into music with the launch of the Samsung ‘Beat DJ’ handset, following Apple and Nokia.
“The scale of this partnership is a first for Samsung and is testament to how seriously we take social networking and the need to pioneer new ways of engaging our core audiences. We will work closely with Bebo, the music industry and our network partners to use these platforms to build closer artist fan relationships,” explained Mikah Martin-Cruz, marketing director of Samsung UK.
The new partnership will apparently offer Samsung access to more than 10 million monthly Bebo users in the UK and Ireland and will create a platform for music-loving individuals to connect with one another, share content, and ‘explore common passions’.
“Great editorial combined with live events especially for Bebo users, will create a powerful and engaging combination of content and community, enabling us to penetrate the conversation in both the online and offline worlds of our users,” said Kate Burns, VP and managing director Bebo Europe.