On the back of its coverage of the 2009 Tour de France and the Ashes Cricket tours, SBS Online announced that it recorded its busiest month ever.

SBS.com.au, user sessions jumped 44 percent compared to the same month a year ago, with video views hit 3.1 million – up 51 percent on July 2008.

SBS head of sport Ken Shipp said:

“These results demonstrate SBS’s skill in managing our premium sports properties to enhance viewers’ enjoyment and keep our audience engaged – both during and outside of telecast times.”

User sessions on the Tour site rose 68 percent on 2008, while page impressions more than doubled, from 2.5 million to 5.4 million.

SBS Online delivered 246,000 live Tour de France video streams at an average duration of 26 minutes each. Video views (both of the live stream and downloaded on demand) totalled 1.6 million, up 45 percent on last year.

Up to and including day four of the Third Test, SBS’s Ashes website had attracted 453,000 page impressions and 119,000 video views.