Business directory network Sensis is launching a full-service digital marketing agency, Found, to service the complex omnichannel needs of its large national clients.

Based in Melbourne, Found will provide insights from data out of Sensis divisions including Yellow Pages, White Pages and True Local.

The launch follows Sensis’ recent rebrand, in which the company is using a host of colourful cartoon characters to communicate its digital focus and aim to become the number one marketing services company in Australia.

READ: Sensis rebrand features cartoon animals and a focus on digital » 

General manager Adam Barty told Marketing some of Found’s services would include:

• Digital strategy,
• SEO,
• reporting dashboards,
• SEM,
• display advertising,
• affiliate marketing,
• website development,
• content marketing,
• ecommerce,
• email marketing,
• social media,
• domains and hosting,
• mobile marketing,
• Yellow Pages Digital, and
• Yellow Pages Print.

The agency, headquartered in Melbourne, will be led by executive general manager Peter Barrie, who will join Sensis in October. Barrie has been MediaCom Melbourne managing director since February 2012.

Sensis CEO John Allan said Barrie’s experience leading agencies and newspapers would translate well to heading Found’s team of highly skilled specialists.

“In such a competitive digital market many clients are increasingly looking to drive increased returns from their digital investment and gain a competitive edge. Through Found’s access to the data assets of Sensis, we believe this puts Found in a truly unique position versus other digital agency offerings,” Allan said in a statement to media.