Strategic agency Slingshot has been appointed to manage the strategy, planning and buying for Masterpet and Endeavour Consumer Health.

Pet care brand Masterpet owns Black Hawk, VitaPet and Aristopet, as well as providing pet education and products and services. 

Endeavour Consumer Health, formed in 2014, is dedicated to providing pharmacies and consumers with affordable, high-quality brands and products.

Slingshot CIO and partner Simon Corbett said in a statement: “Slingshot is a family of pet parents and animal lovers. To get to work day-to-day on loving and caring for furry friends is incredible. Everyone at Masterpet and Endeavour is so driven and authentic, it’s going to be amazing. If I had a tail, it would be wagging like crazy.”

Photo by Alvan Nee on Unsplash.