Outdoor Media Association’s (OMA) latest campaign unveiled the sixth billboard in its eight week campaign, coinciding with the lead up to the Outdoor Awards.

The OMA collaborated with artist Timba Smits for the ‘Ignore Me’ billboard on Kings Way in South Melbourne. Throughout the project the OMA has collaborated with various artists, illustrators and creative talents whose work is not normally seen in the billboard environment.

OMA CEO Charmaine Moldrich said “The industry has always said OOH can’t be ignored. It’s an impactful medium that reaches people when they are out and about and unlike other media can’t be switched off. It’s nice to get that message across in a fun way like with this work by Timba, especially in the lead up to our Outdoor Awards.”