The Victorian Government will launch an advertising campaign warning young people of the penalties of carrying knives.

According to police minister Bob Cameron, the campaign entitled ‘Knives scar lives’, was just one aspect of the Government’s approach to tackling weapons-related crime and would support recent measures to strengthen Victoria’s anti-weapons stance.

“We are taking strong action to drive down stabbings and tackle knife crimes head on. This campaign carries a strong but simple message: If you carry a weapon unlawfully, you’re in trouble.”

It will include out of home and print execution, however Cameron indicates that it will heavily push the campaign on social media and digital platforms such as Facebook and MySpace.

“This campaign carries a strong but simple message: if you carry a weapon unlawfully, you’re in trouble,” Cameron said.