Steamy Kylie ad wins cinema gong
Eight years after it steamed up movie theatres around the world, the Agent Provocateur ad featuring Kylie Minogue has been named the best cinema advertisement in a public vote.
The poll, which was launched by cinema advertising sales house Digital Cinema Media (DCM), gave voters a choice of 10 adverts chosen by a panel of experts.
The raunchy 2001 short called Proof, features the singer riding the machine in Agent Provocateur underwear.
The commercial, created specifically for cinema, was banned from being shown on television, mainly because it depicts Kylie riding a red velvet rodeo bull to show that Agent Provocateur is ‘the most erotic lingerie in the world’.
At the end she challenges the men in the audience to stand up and be counted.
Agent Provocateur beat off competition from brands such as Guinness, Diet Coke and Canadian beer company, Carling.
“Cinema is about engaging and entertaining the audience, and this ad pulls off both elements perfectly in a fun and cheeky way,” says Fleur Castell, marketing and research controller for Digital Cinema Media.
Top Ten Cinema Advertisements:
1. Agent Provocateur ‘Proof’ (2001)
2. The Orange Gold Spot (2008)
3. Maxell Tapes ‘Break the Sound Barrier’ (1982)
4. Dunlop Tyres ‘Tested for the Unexpected’ (1993)
5. Ford Puma ‘Bullitt’ (1997)
6. Diet Coke ‘Break’ (1994)
7. Bacardi ‘If’ (1991)
8. Guinness ‘Surfer’ (1999)
9. Carling Black Label ‘Dambusters’ (1990)
10. Sony Bravia ‘Balls’ (2005)