Strong performance for magazines
Audit Bureau of Circulations (ABC) figures have indicated strong growth for consumer magazines.
ACP Magazines has enjoyed period-on-period growth for 10 out of its portfolio of 13 ‘Women’s Lifestyle’ magazines. Particular standouts were Shop Til You Drop’s 8% year-on-year circulation increase (highest ever), Good Health’s 10% period-on-period increase and an 8% period-on-period increase for Harper’s Bazaar, pushing it passed Vogue Australia.
According to Roy Morgan research, 94% of Australian women read an ACP ‘Women’s Lifestyle’ title in 2008.
“Focusing on the results for ACP Magazines’ Women’s Lifestyle titles compared to the previous period, we are seeing a resurgence in magazine sales, which can be attributed to new strategies in the ACP Magazines’ Women’s Lifestyle brands. The ability of these titles to deliver growth in such a challenging market is testament to the continued investment across the portfolio,” said Lynette Phillips, ACP Magazines publishing and sales director, women’s lifestyle.
The figures reveal The Australian Women’s Weekly, the country’s most popular magazine, sold nearly 500,000 magazines monthly and has a reach of over 2 million.
According to the ABC, Woman’s Day is the most popular weekly title, selling 407,644 copies per week and the title has a reach of 2.1 million.