Media and gambling applications developer Two Way Limited has announced a 64% increase in turnover for October 2009 to over $6 million for its TAB ACTIVE campaign.

It indicated that there was a 45% increase in total number of bets placed for Melbourne Cup week, along with a 40% increase in unique users in October from the previous month.

This also included a 57% increase in turnover for Melbourne Cup week.

TAB ACTIVE is an interactive TV wagering service, developed and operated by Two Way for Tabcorp and FOXTEL. The campaign was completed by creative agency RYSEN.

“We’re delighted that our campaign concept was so well received by the target audience across multiple channels from traditional media to digital, ranging from TVCs and press ads to DMs, eDMs, website and banner ads,” Ryuji Uematsu, managing director of RYSEN said.