Facilitate Digital Holdings Limited, a leading independent provider of digital marketing technology, announced that it has entered into a partnership and investment agreement with EyeWonder, a leading U.S. based provider of interactive digital advertising.

For more on the partnership, read the release materials below, but if you want to get under the skin of the relationship, marketingmag.com.au headed on down to the Facilitate Digital offices and caught up with Ian Lowe, CEO of Facilitate Digital, and John Vincent, CEO of EyeWonder. Check out the three videos below and hear from these two CEOs about:

  • the challenges of building a rich-media ad serving platform
  • the state of the rich-media ad landscape in Australia
  • how marketers can start to take advantage of the emerging rich-media options
  • how creative agencies will start to play a more integrated role in the creation of digital rich-media

Headquartered in the U.S. with 12 offices around the world, EyeWonder has been an industry leading provider of rich media technology since 1999. The partnership sees Facilitate Digital offer the EyeWonder Interactive Digital Advertising solution – including rich media – as an integrated component within their digital media platform, to create one of the world’s most comprehensive digital advertising solutions.

In addition to the partnership agreement, EyeWonder has agreed to make an investment in Facilitate Digital of up to $2m. Further details of this investment are available in a separate ASX release.

“This is a truly momentous outcome for the company and our shareholders’ said Facilitate Digital’s CEO, Ian Lowe. “The combined Facilitate Digital – EyeWonder offering presents agencies with a fully integrated, end to end solution encompassing all digital marketing disciplines. We can now provide agencies with a more cohesive and efficient blueprint by which to service their clients and manage growth.”

Ian Lowe goes on to explain; “Facilitate Digital continues to grow market share and is now a dominant agency provider in the Asia Pacific region. The addition and integration of the EyeWonder rich media solution offers clients a greater breadth of solutions, and opens the door to substantial opportunities for our agency clients, their advertisers and the company.”

EyeWonder is the fastest growing rich media platform in U.S. servicing approximately 30% of the Fortune 1000, with a track record of creating the industry’s most sophisticated and effective campaigns as stated by WPP company Dynamic Logic in their 2008 Market Norms Benchmark Report.

EyeWonder’s CEO John Vincent is equally excited about the opportunities presented; “We are certainly enthusiastic about the future, several large agency groups having already registered keen interest in our combined offering. In recognition of this we have also committed our own resources to service the APAC opportunity, located within Facilitate Digital’s offices”.