Tennis tinnies: Coopers launches Legends Summer Lager for Australian Open

Coopers has launched a limited edition lager to celebrate becoming official beer of the Australian Open.

Screen Shot 2016-11-10 at 8.51.15 AMA limited edition beer in a special can is being launched by Coopers to celebrate becoming Tennis Australia’s official beer partner for the Australian Open and the Emirates Series in Sydney, Hobart and Adelaide.

Legends Summer Lager is packaged in 355ml ‘Euroslim’ cans, and each can features one of 12 anecdotal stories and facts about the Open.

“We are incredibly proud and excited to be partnering with Tennis Australia and the launch of the special Legends Summer Lager is a great way to celebrate the partnership which brings an Australian owned brewer together with an iconic Australian sporting event,” says Cam Pearce, Coopers national sales and marketing director.

The announcement was made in August that Coopers would be replacing Heineken as official beer of the Open, Heineken having held the partnership for 20 years. The Legends packaging features the new brand-mark for the Open, which was developed last month.



Ben Ice
BY Ben Ice ON 10 November 2016
Ben Ice is editor at MarketingMag