These are the world’s best packaging designs for 2015

Packaging design nerds rejoice, the winners of The Dieline Awards 2015 have been announced and photographed in all their macro hi-res glory. 

Article theme badge DesignNo Australian brands or design firms found glory this year, but the private label Pams, of supermarket group Foodstuffs, continued its packaging-award-winning-streak by taking out first place in the confectionary category.

Last year, Australia’s Mr Black Cold Drip Coffee Liqueur came first in the the liquor category. (We spoke to founder Tom Baker in this interview on the Australian craft spirits boom.)

FEATURE: Packaging: tales from the front line of branding »

Notably, in addition to Pams, Tesco was another private label winner for its kids’ tissue boxes.

We’ve got one image of each winner below, but for every image of the top three in every category, head over to The Dieline.

Best Of Show: Gin Rawal

Agency Dorian had to create the identity for a gin produced by Barcelona cocktail bar Pesca Salada. The brief was to be different and have something in common with the place.

“The link with the place is established giving continuity to the marine theme which gives it its name and characterises the decoration. In addition we looked for a different solution that connects directly the image with the content itself,” the agency said of the project.

Gin Rawal packaging

 

Editor’s Choice: The Adventurous Blends Of William Whistle

UK-based Horse was tasked with creating the name, brand identity and packaging for a “well-travelled and eccentric English tea and coffee merchant”. The concept had to champion exotic flavours from around the world, blending the discoveries of the past with the expertise of today. The agency explained: “The brand has been personified by the William Whistle character, whose expeditions to discover quality ingredients are a playful interpretation of the client’s own travels. Visually, the design is inspired by Victorian-era wanderlust and expresses the brand’s passion for flavour and discovery.”

The Adventurous Blends Of William Whistle packaging

Sustainable: PaperFoam Naturally Clicquot II

In cooperation with Veuve Clicquot, Dutch design firm PaperFoam BV were able to design Naturally Clicquot II PaperFoam packaging. PaperFoam is made with industrial starch, is bio-based and compostable. The packaging will keep a chilled bottle cool for two hours and can be recycled as with paper.

PaperFoam Naturally Clicquot II sustainable packaging

 

 

Student Award: Trident Gum, Packaging Concept by Hani Douaji (UK)

Student: Trident Gum, Packaging Concept by Hani Douaji (UK)

Category winners

Fresh & Prepared Food: Louis Charden by Backbone Branding (Armenia)

Louis Charden by Backbone Branding (Armenia) packaging

 

 

Dairy, Spices, Oils, Sauces, Condiments: Foodscross by Mousegraphics (Greece)

Foodscross by Mousegraphics (Greece) honey packaging

 

Confectionary, Snacks, Desserts: Pams Confectionery by Brother Design (New Zealand)

Pams Confectionery by Brother Design (New Zealand) private label packaging

 

 

 

Non-Alcoholic Beverages: Nongfu Spring Premium Mineral Water (China) by Horse (UK)

Nongfu Spring Premium Mineral Water (China) by Horse (UK) packaging

 

Beer, Malt Beverages, Tobacco: Karhu (Finland) by Design Bridge (UK)

Karhu (Finland) by Design Bridge (UK) beer packaging

 

Wine, Champagne: Clicquot Mail Collection by 5.5 Designstudio (France)

Clicquot Mail Collection by 5.5 Designstudio (France) champagne packaging

 

Spirits: Don Papa 10 Year Old Rum (Philippines) by Stranger & Stranger (US)

Spirits: Don Papa 10 Year Old Rum (Philippines) by Stranger & Stranger (US) packaging

 

 

Health, Cosmetics, Fragrance, Fashion: GAP Salmon Oil by Mousegraphics (Greece)

GAP Salmon Oil by Mousegraphics (Greece) packaging

 

Personal Care: Tesco Kid’s Tissues by Pemberton & Whitefoord (UK)

Tesco Kid’s Tissues by Pemberton & Whitefoord (UK) whale packaging

 

Home, Garden, Pets: Method Air Refreshers, in-house (US)

Method Air Refreshers, in-house (US) packaging

Games, Toys, Sports, Recreational: Sling-Slang YOYO by Tait Design Co (US)

Sling-Slang YOYO by Tait Design Co (US) toy packaging

 

Technology, Media, Office, Self Promotion: Google Glass Packaging, in-house (US)

Google Glass Packaging, in-house (US) packaging design

 

 

ALSO READ: FEATURE: Packaging: tales from the front line of branding »

Peter Roper
BY Peter Roper ON 7 May 2015
Editor of Marketing Magazine and Marketingmag.com.au
  • Lewis Jenkins

    These are great! If you’re in Australia and interested in a good packaging design agency, there is a company in Sydney called Percept Brand Design that’s worth checking out http://percept.com.au