The email newsletter hall of shame: the most unsubscribed newsletters of 2013

Email management software Unroll.me, which lets users view a list of all their subscriptions and unsubscribe to the ones they don’t want, has released its 2013 data on the most loved, and most rejected, email newsletters.

Of the 2.4 million newsletters that Unroll.me users unsubscribed from last year, flower delivery service 1800 Flowers took home the unflattering title of Most Unsubscribed’.

Note for the third list below (‘Most rolled up’): for those subscriptions users aren’t sure about, the service offers a ‘roll up’ where it combines all those subscriptions into one email digest per day. These therefore represent newsletters that are too important to reject completely, but haven’t earned their own slot in the inbox.

Keep in mind that these are unsubscribe rates among Unroll.me users, and not data from the organisations themselves.

Most unsubscribed

  1. 1800 Flowers — 52.50% unsubscribe rate
  2. Ticketweb — 47.50% unsubscribe rate
  3. Pro Flowers — 45.10% unsubscribe rate
  4. Expedia — 45.00% unsubscribe rate
  5. Active.com — 44.70% unsubscribe rate
  6. Eventful — 44.20% unsubscribe rate
  7. Oriental Trading — 43.60% unsubscribe rate
  8. Shopittome.com — 42.10% unsubscribe rate
  9. 1800 Contacts — 42.00% unsubscribe rate
  10. Party City — 41.60% unsubscribe rate
  11. Schoolfeed — 40.60% unsubscribe rate
  12. Care.com — 40.60% unsubscribe rate
  13. Polyvore.com — 40.40% unsubscribe rate
  14. Angieslist.com — 39.70% unsubscribe rate
  15. RunnersWorld.com — 39.50% unsubscribe rate

 

Most popular (the most common email subscriptions)

  1. Facebook — 70% of users are subscribed
  2. Google+ — 66.90% of users are subscribed
  3. Twitter — 64.40% of users are subscribed
  4. LinkedIn — 62.10% of users are subscribed
  5. YouTube — 48.40% of users are subscribed
  6. Amazon — 43.10% of users are subscribed
  7. Pinterest — 39.00% of users are subscribed
  8. Apple — 35.90% of users are subscribed
  9. Groupon — 30.80% of users are subscribed
  10. Netflix — 29.60% of users are subscribed
  11. Spotify — 29.40% of users are subscribed
  12. eBay — 28.90% of users are subscribed
  13. Tumblr — 26.40% of users are subscribed
  14. Etsy — 22.10% of users are subscribed
  15. Ticketmaster — 21.90% of users are subscribed

 

Most rolled up

  1. Hulu — 61.60% Rollup rate
  2. AmazonLocal Deals — 46.00% Rollup rate
  3. GoDaddy — 44.40% Rollup rate
  4. Codecademy — 40.50% Rollup rate
  5. Google Offers — 39.00% Rollup rate
  6. Evernote — 36.40% Rollup rate
  7. Microsoft — 34.90% Rollup rate
  8. About.me — 34.40% Rollup rate
  9. Groupon — 32.80% Rollup rate
  10. LivingSocial Deals — 32.40% Rollup rate
  11. Banana Republic — 31.80% Rollup rate
  12. LivingSocial Escapes — 31.70% Rollup rate
  13. Groupon Goods — 30.90% Rollup rate
  14. Old Navy — 30.90% Rollup rate
  15. Box — 30.70% Rollup rate