The new News Corp unveils its new logo

From 1 July News Limited will be known as News Corp Australia. The rebrand was announced to News Limited staff today by CEO Kim Williams, along with the revealing of the new logo.

News Limited’s owner News Corp split into two separate companies last week. Now known as News Corp (for the publishing assets) and 21st Century Fox (for the entertainment assets). The company’s Australian assets – including its news mastheads, Fox Sports and half share of Foxtel – sit within the new News Corp company.

A new logo has been released as part of the rebrand, and the company has also launched an official Twitter account @newscorpaus.