The Internet Marketing Academy launches
The Internet Marketing Academy launches with support from Yahoo! and Google.
The Internet Marketing Academy (IMA)
has launched in Australia with the aim to engage small-
and medium-sized business owners to get the most out of the online
space and grow their businesses.
The Academy has been developed in response to the demand from
Australian businesses wanting to understand more about maximising their internet marketing efforts and stay abreast of current digital trends.
The Academy is the brainchild of internet marketing agency The Online Circle, and has the support of Yahoo! Marketing and Google as sponsors, who are committed to continuing education of Australian businesses.
Melbourne-based internet marketers and partners at The Online Circle, Jeff Richardson and Lucio Dias Riberio,
founded the academy as a way to distil their knowledge into digestible
three-hour sessions to help businesses generate genuine commercial
value from the Internet.
Jeff Richardson, managing director
and co-founder said:
“Many businesses understand that the internet is a
rewarding marketing opportunity, but are not fitted with the skills or
experience to achieve results. Many are struggling to keep up with the
change in fast-moving environments.
“The internet is the greatest thing in world communications since
the Gutenberg Printing Press. But it’s moving fast so it’s impossible
for the average businessman, focused on their business, to stay
up-to-date. We want to help Australian businesses keep up and excel.”
Lucio Dias Riberio, chief digital officer and
“Every day I learn new things about how to optimise
websites, engage with customers and prospects via social media and how
to maximise value from online promotions. I want to share what I learned
yesterday because I know I’ll be learning something new tomorrow.”
These sessions, occurring in Melbourne and Geelong, cover all
elements of marketing on the Internet providing practical knowledge and
information about useful tools to attendees.
The sessions include presentations from industry leaders and
representatives from Yahoo! Marketing in a format that encourages
interactive education, and actionable outcomes.
Attendees will have the opportunity to stay after each seminar to
discuss their business needs with the presenters and will receive The
Online Circle’s Guide to Business along with a $100 voucher for a
Yahoo! advertising campaign and a $75 voucher for a Google AdWords
The session concludes with ‘Next Steps’, where attendees will
re-visit their business needs, clarify the tactics covered and set
The Academy has also developed a Business Needs list with marketing
objectives including: building awareness, building understanding,
creating a market position, customer acquisition, customer retention,
increased sales from existing clients, referrals and direct sales. The list can be downloaded from:
The agenda can be viewed here: