In a world first, Emirates will record attempts by football fans across the country for Australia’s longest virtual Mexican wave, or ‘Twexican Wave’, entered through Twitter and www.twexicanwave.com.

The campaign arrives in the run up to the 2010 FIFA World Cup and offers participants the chance to win a trip to the final in South Africa. It draws inspiration from the Mexican wave phenomenon that took off at the 1986 FIFA World Cup in Mexico, and requires entrants to change their Twitter profile picture to one with their arms in the air, re-enacting the Mexican Wave.

Each individual wave will have its length logged and then visualised from all of the different profile pictures that make up the Twexican wave. At the end of the competition the longest wave created wins and each entrant is entered into the draw to win a pair of tickets to the World Cup Final in South Africa.

Tim Harrowell, Emirates sales manager NSW and ACT said, “This innovative competition exemplifies Emirates’ goal, as an official FIFA World Cup 2010 Partner, to bring the event to fans in a unique and exciting way. The FIFA World Cup unites people the world over through their love of the game and the support for their country.”

Other countries participating in the Twexican Wave competition besides Australia, include Brazil, UK, Germany, France, India, Japan and the United Arab Emirates.