This infomercial is so fake it must be real (and it is)

Or is it so real that it must be fake?

Nope, it’s definitely real. Waterproofing spray Liquipel has gone over the top with this infomercial-style spot, starring, for some reason, electronic music DJ Steve Aoki.


Peter Roper
BY Peter Roper ON 29 May 2014
Editor of Marketing. Tweets as @pete_arrr.