Tinder dedicates Australia’s first TikTok narrative series to Gen Z

Tinder doesn’t want to let winter get in the way of a good flirt. It is offering dating motivation and inspiration to Australia’s Gen Z with ‘Love Songs’ season two. ‘Love Songs’ is an Australian narrative series produced for TikTok. 

The series is made by creator economy agency Amplify and it gives viewers a look into what Tinder’s Future of Dating looks like. With Gen Z turning to Tinder to find connections, the second season of Love Songs is about fluidity, the adventures of dating and exploring the possibilities. 

‘Love Songs’ is a vertical storytelling series that follows the relationships of Gen Z navigating the ups and downs of their dating lives. The second season premiered on Monday, 10th of May on TikTok, and it follows 19 year-old Mia’s journey as she discovers the new world of dating through Tinder and the many different open-ended paths of opportunity that it will introduce. 

The season’s description tells us: “Having just been dumped by her long term boyfriend, Mia turns to Tinder where she meets loveable, dorky Anthony. After a first date that wasn’t a fairytale, they agree to be each other’s coaches on Tinder to navigate the dating world together, but their growing feelings for each other start to get in the way.”

Season Two will star some of Australia’s most popular young TikTok creators who together have over 4 million followers. This cast includes Brisbane cosplayer and vlogger Maddi Beazley, Gold Coast local Nathan Lust who is also a viral TikTok dancer and trend creator, Sydney stylist Elle Hioe, and Aussie sketch comedian Lachy McIntyre. Young Australian artist and animator, Ally has also been commissioned for Season Two’s artwork, this is alongside an original song by Australian musician Ricky Rosen that will go live next week.

The first season saw success with 550K likes on TikTok within the first 48 hours, 2.5M likes and over 12.9M views in total, and was the top performing video for 6 TikTok sounds.

Marija Mrvosevic
BY Marija Mrvosevic ON 11 May 2021
Marija Mrvosevic is the editorial intern at Marketing Mag.