Top 10: Most read marketing interviews of 2016

 


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In 2016 we interviewed a veritable who’s who of CMOs, academics and marketing thinkers. Here are our 10 most popular marketing interviews of the year as selected by you, the reader.

1. How a design thinking experiment created Telstra Air

Telstra Air

Telstra’s head of design practice Cecilia Hill explains how design thinking is changing the business and shares her secrets to successfully driving design thinking principles through a large established organisation. Read more »

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2. Don Peppers: Why the customer is the biggest disruptor of all

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Don Peppers, author and founding partner of the customer-centric consultancy Peppers and Rogers, spoke at the SAP Hybris Commerce Masterclass in Melbourne recently. Marketing spoke with Peppers about his theories, stories and advice surrounding the importance of ‘extreme trust’ and customer experience in today’s marketplace. Read more »

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3. CMO of Airbnb on campaigns, new demographics, trust and milliennial cool

Jonathan Mildenhall

Marketing spoke with Airbnb CMO Jonathan Mildenhall about the brand’s new segmented and destination marketing campaigns, and how it will maintain millennial cool while adding families to its list of target demographics. Read more »

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4. Philips sheds light on the indoor positioning system hitting Australian retailers soon

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Gerben van der Lugt, global head of indoor positioning at Philips Lighting, speaks to Marketing about how connected lighting can be used as a positioning system for retailers and why it’s better than beacons. Read more »

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5. How collaboration and culture underpin innovation, insight at Pernod Ricard Winemakers

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Pernod Ricard Winemakers places immense focus on innovation as core of its strategy when developing wines for different markets and tastes worldwide. Samuel Tait met with Gwenola Hanaut, innovation director, to discuss their broader approach to innovation and how it is driving growth for the business at a global level. Read more »

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6. Diving into the ‘why’ of consumer behaviour

Katharina Kuehn

Neuroscience has become a rapidly emerging tool for marketers to understand the choices and preferences of consumers. Leading up to her appearance at the Online Retailer Conference, Marketing spoke with Katharina Kuehn, director and co-founder of RDG Insights and one of Australia’s first and leading neuromarketing strategists about tapping into the non-conscious minds of consumers, and Australia’s place in what is a global trend. Read more »

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7. Technology, purpose and the future of marketing according to Oxford’s Professor Andrew Stephen

andrew stephen

Marketing spoke with Andrew Stephen, L’Oreal Professor of marketing at Oxford about the future of marketing, and how technology can be harnessed to usher in an era of marketing with purpose. Read more »

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8. Insights on innovation with Brad Furber, COO of the Michael Crouch Innovation Centre

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In this edition of Innovation Inside, Samuel Tait speaks with Brad Furber, chief operations officer for the Michael Crouch Innovation Centre at UNSWRead more »

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9. Disruption, expansion and good causes with Koala mattresses

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Marketing spoke with Dany Milham and Mitchell Taylor, founders of Koala mattresses, about disruption, their support of the Port Macquarie Koala Hospital, expansion to New Zealand, Japan and China and their partnership with Steve Smith, Australian cricket captain. Read more »

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10. Buckitdream’s Tim Carroll talks passion data, transitioning to CEO and building a global brand from scratch

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Around five years ago Marketing named Tim Carroll, then global marketing chief at Village Roadshow, one of its five Australian marketers of the year. A year later he left the high-paying corporate world to pursue his dream – building an app. Read more »