Our top 10 most viewed posts of 2015

As 2015 comes to a close, we look back over the top 10 most viewed posts on the site over the year.

Regular readers may remember Marketing Mag relaunched with a new website earlier this year, aiming to give you better access to our awesome content – much of which is still providing value to marketers years after its publish date.

To give you an idea, although we post new articles every day, this ‘Share a Coke’ case study remains one of our most popular articles on the site, as it has been every year since it was published in June 2012. 

Looking at the articles we’ve published this year, here are the 10 that attracted the most views.

 

1. Coca-Cola drops logo from cans to send a message about prejudice

Author: Joseph Young

Date: 7 July

Content type: News

Topic: Brand Management

 

2. Pepsi got in first, but Coca-Cola Life’s launch marks declaration of the Green Cola Wars

Author: Michelle Herbison

Date: 31 March

Content type: News

Topic: Brand Management

 

3. Lend Lease rebrands to become Lendlease with a new “fluid and flexible” logo

Author: Michelle Herbison

Date: 26 May

Content type: News

Topic: Brand Management

 

4. These are the world’s best packaging designs for 2015

Author: Peter Roper

Date: 7 May

Content type: News

Topic: Brand Management

 

5. Content marketing will be a $300 billion industry by 2019

Author: Joseph Young

Date: 10 July

Content type: News

Topic: Social & Content

 

6. 7 key packaging design trends of 2015

Author: Taby Taylor-Ziane

Date: 5 January

Content type: Opinion

Topic: Brand Management

 

7. The X-factor: the secret to Xero’s success

Author: Peter Roper

Date: 20 April

Content type: Interview

Topic: Brand Management

 

8. Why we need design thinking

Author: Michelle Dunner

Date: 22 May

Content type: Feature

Topic: Strategy

 

9. Dolmio hacks family mealtimes with technology-blocking pepper grinder

Author: Ashley Alasagas

Date: 26 March

Content type: News

Topic: Marcomms

 

10. If your agency has a head of digital, you’re working with the wrong agency

Author: Brian Vella

Date: 8 May

Content type: Opinion

Topic: Marcomms

 

Michelle Herbison
BY Michelle Herbison ON 21 December 2015
Assistant editor, Marketing Magazine.