Top10 film ads of 2012-13 (from the cream of Cannes)

They certainly had a lot to choose from at the Cannes Lions, with just 0.4% of all of the film submission this year being awarded a Gold Lion. Of that, three were awarded a Grand Prix. 38 Silver Lions and 70 Bronze Lions were handed out to what was another truly inspiring show of creativity, humor and originality.

Australians featured heavily in the top awards, with McCann Melbourne’s ‘Dumb Ways to Die’ being awarded a Grand Prix in the film category (and a record-smashing number of other categories) and Clemenger BBDO Melbourne’s ‘Beer Chase’ for Carlton Draft bringing home a Gold Lion as did GPY&R Melbourne’s ‘Tumble’ for Schweppes.

Here, from the cream of the film and film craft categories, are our picks for the 10 best commercials of the past year:

Channel 4 Paralympics – Meet the Superhumans

Created by: 4Creative, London

Watch it here:


Dove – Real Beauty Sketches

Created by: Ogilvy Brazil, São Paulo


Smart Fortwo – Offroad

Created by: BBDO Germany, Berlin


Southern Comfort – Whatever’s Comfortable: Beach

Created by: Wieden + Kennedy, New York


Carlton Draught – Beer Chase

Created by: Clemenger BBDO, Melbourne, Australia


Dove – Camera Shy

Created by: Ogilvy & Mather, London


Ikea – Playin’ With My Friends

Created by: Mother, London


Old Spice – Muscle Music

Created by: Wieden + Kennedy, Portland


Schweppes – Tumble

Created by: George Patterson Y&R, Melbourne, Australia


Metro Trains – Dumb Ways To Die

Created by McCann Melbourne, Australia