Tween magazine readership results
Roy Morgan has released the results of its Young Australians Survey, tracking readership of tween magazines in Australia over the past year.
From July 2009 to June 2010, 2,983 boys and girls aged 6-13 were interviewed regarding their tween magazine preferences.
For the second year in a row, K-Zone was the top-read general Tween publication with 10.4% of the respondents reading K-Zone. Disney Adventures tailed (5.3% and 120 respondents), followed by Mania (5.1% and 118 respondents), Dmag (6.71% and 155 respondents) and Krash (6.4% and 147 respondents).
In terms of tween girl magazines, Total Girl was chosen by 10% of the interviewees with Disney Girl as the next most popular choice, followed by Girl Power and Little Angel.
Other magazines which fared well included those targeted at the older end of the tween market. A large share (7.9% and 7.8% respectively) looked to teenage girl magazines, Dolly and Girlfriend for reading material. Other looked to gaming magazines, with Playstation and Official Xbox 360 magazines topping the list with a tie of 4.9% for tween readers.
“The best performances have come from those magazines targeted at the older end of the 6-13 year olds: teenage girls’ magazines and gaming magazines,” William Burlace, Roy Morgan director, media services.