Twitter is trialling ecommerce features with a ‘buy now’ button on tweets

Twitter is trialling a system in the US that allows users to purchase products directly from tweets.

Selected test partners will add the new ‘buy now’ button to their tweets as part of the trial. Users will simply tap the ‘buy now’ button, view additional product details and enter their shipping and payment information.


twitter purchases screenshot


Twitter group product manager Tarun Jain wrote on the company blog:

“This is an early step in our building functionality into Twitter to make shopping from mobile devices convenient and easy, hopefully even fun. Users will get access to offers and merchandise they can’t get anywhere else and can act on them right in the Twitter apps for Android and iOS; sellers will gain a new way to turn the direct relationship they build with their followers into sales.”

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Twitter is partnering with online shopping providers Fancy, Gumroad, Musictoday and Stripe to deliver the trial.

Sellers involved will include artists, brands and non-profit organisations such as Keith Urban, Burberry and AIDs charity organisation RED.

READ ALSO: Debate: Is social commerce a second chance to get ecommerce right? »

Michelle Herbison
BY Michelle Herbison ON 9 September 2014
Assistant editor, Marketing Magazine.