Underbelly online downloads smash records
Underbelly, A Tale of Two Cities continues to smash records by being ninemsn’s most downloaded television program ever.
Episodes one and two have been downloaded more than 6000 times in less than 60 hours of being available since the program went to air on Monday.
The official Underbelly website ninemsn.com.au/underbelly launched this week, with each episode available exclusively for free and legal download through ninemsn’s Catch-Up TV service after they air on Channel Nine.
Carolyn Managh, marketing director at ninemsn said:
“We are thrilled to be able to offer people the option to download Underbelly A Tale of Two Cities, and the past few days have really shown the high demand for services like ninemsn’s Catch-Up TV. The launch episode has been the most downloaded video in the short time since it has been available. We also anticipate that Underbelly, A Tale of Two Cities will break the record for the most downloaded program on ninemsn.”
ninemsn began using Hiro technology to offer free and legal downloads in its Catch-Up TV service 12 months ago. Hiro technology allows people to download uninterrupted, complete episodes of popular programs and also allows them to be shared.
In 2008, Catch-Up TV was the only place to watch McLeod’s Daughters for free after it was taken off air, while programs like Sea Patrol and Canal Road were made available on Catch-Up TV before they were aired on television.