United Nations partners with Host/Havas on a campaign for LGBTI equality

Host/Havas has been appointed by the United Nations’ to work on a campaign for LGBTI equality following a competitive pitch.

The project will involve Host/Havas reminaging the United Nations’ Free & Equal (UNFE) website and implementing a new digital CMS platform along with front-end design and visual identity. UNFE is a global campaign against homophobia and transphobia and educates the public about challenged, definitions and acts as a resource the LGBTI community, allies and activists.

The UNFE website is an important asset for disseminating public information for LGBTI equality globally.

“We have a renowned and growing digital transformation capability, strong expertise in creating globally-recognised advocation campaigns, and a team who are passionate about LGBTI rights – this felt like the perfect opportunity for Host/Havas. We can’t wait to work closely with the United Nations to shine a light on LGBTI equality globally,” said Laura Aldington, the CEO of Host/Havas.

Rikke Hennum the campaign manager of UNFE has said of the appointment: “Host/Havas understood the importance and complexities of the project and our goals as an organization and were able to translate this into a compelling, easy to understand website experience that will help support the advocation of LGBTI rights globally.”

The UNFE website outlines why this campaign is still so crucial: “In many cases, a lack of adequate legal protections combined with hostile public attitudes leads to widespread discrimination against lesbian, gay, bisexual, transgender and intersex people – including workers being fired from jobs, students bullied and expelled from schools, and patients denied essential healthcare.”

Photo by Markus Spiske on Unsplash.

Jasmine Giuliani
BY Jasmine Giuliani ON 22 July 2020
Jasmine Giuliani is the Editor of MarketingMag