Airbnb has released a series of videos calling for marriage equality in Australia and asking viewers to wear an acceptance ring to show their support.

Airbnb and Clemenger BBDO Melbourne have launched the ‘Until we all belong’ video campaign for marriage equality in Australia.

The videos feature various Australians pledging to wear acceptance rings until same-sex marriage is recognised in Australia.

“Our mission is to make everyone feel welcome and accepted no matter who you are. It’s this focus that has brought our attention to the LGBTQI community and the support needed for marriage equality in Australia,” says a mission statement.

The acceptance rings are not a full round, representing the ‘acceptance gap’ which currently exists.

It “symbolises the gap in marriage equality that we need to close,” and the campaign website  asks viewers: “Until the day comes when two people who love each other can celebrate that love through commitment, will you wear this ring and show your acceptance of marriage equality?”

The campaign would have to be the biggest corporate public declaration of support for the cause, and is partnered by some of Australia’s biggest brands including Qantas, Fairfax Media, Ebay Australia, Foxtel, ANZ and more.

Airbnb has been a long-time supporter of LGBTIQA+ communities and encourages the use of its platform to provide safe and accepting accommodation for all people, as exemplified in its 2015 ‘Love is Welcome Here’ #HostWithPride film and campaign.

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Further reading

• Cooper’s brewery’s apology video and support of marriage equality after ‘that’ weird debate video »
• Why marketing targeted at gay and lesbian consumers so often misses its mark »
• Airbnb’s ‘We Accept’ Super Bowl commercial features a diverse cast and preaches that “the world is more beautiful the more you accept »
• Interview: Airbnb CMO on trust, new demographics and millennial cool »
• Will 2017  be the year diversity breaks into mainstream marketing? »

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