V Australia uses Twitter to push LA short trips
V Australia has launched a campaign via Twitter with the promise of a flight for three people to Los Angeles to promote the city as Australia’s newest short-break destination.
The international airline of Virgin Blue has also indicated that if the three competition winners successfully send 4,320 tweets in 72 hours – one tweet per minute from the moment they land in LA to the moment they depart – they could set a Twittering World Record and win round-the-world tickets.
The campaign, created by Sydney agency Droga5 (which picked up a Silver Cyber Lion for its ‘Right Music Wrongs’ campaign starring Vanilla Ice), is primarily being conducted via its Twitter profile @4320LA.
A film crew will follow the winners, with their Twitter feeds, photos and video being made available to users to access throughout their trip.
V Australia maintains that the initiative marks the first time an Australian airline has positioned LA as a viable short-break.