Video: Reactvertising(TM) – the next real-time battleground for brands is reacting to events that are yet to happen

Planning some ‘real-time’ marketing this events season? Watch this video first, then reconsider. 

Two years ago Canadian ad agency John St. invented catvertising – and we all know how that turned out.

Now, the agency (which mustn’t have much actual work to do) has released a video announcing its trademarked invention: ‘reactvertising’.

It’s real-time reactive marketing – because your brand is definitely fun and interesting!

But the innovation doesn’t stop there. Get ready for a glimpse into the future, where the next hot button for brands is reacting to events that haven’t even happened yet.


You may remember John St.’s previous videos: Catvertising and Pink Ponies case study…



Peter Roper
BY Peter Roper ON 3 November 2014
Editor of Marketing Magazine and