Virgin Mobile has announced it has developed strategic partnerships with five media companies: PBL Media (Ninemsn and ACP magazines), Nova FM, Pedestrian TV and Pagesdigital.

The aim of the year-long partnerships is to build on Virgin Mobile’s media presence through print, radio, OOH executions, targeted events and promotions and digital media, as well as develop existing Virgin Mobile offers, such as the Virgin Mobile Members’ Lounge.

Rob Nolan, head of brand and relationship marketing at Virgin Mobile said, “We have developed unique offers with each media partner that actually give something back to our Members.”

In partnership with Ninemsn, Virgin Mobile aim to extend awareness of the Members’ Lounge through ‘The FIX’, Ninemsn’s online entertainment portal. This involves reaching non-members through online editorial.

Virgin Mobile will sponsor select programs on Nova FM – Sunday afternoon’s Sounds Like News and a new evening program rebranded as The Virgin Mobile Download with the Action Battle Team.

The aim of partnering with pop culture websites Pedestrian TV and Pagesdigital is to deliver specific content for the Members’ Lounge.