Virgin Mobile will rapidly expand its retail presence in Australia
growing to 19 outlets in total by the end of August. The expansion is
part of a national rollout strategy, which will see Virgin Mobile open
13 new outlets across Australia within the next two months,
complementing Virgin Mobile’s existing retail partners and making it
even easier for consumers to get their hands on the best deals in
mobile and broadband. Set to be an integral factor in the growth of the
business, this rollout will ensure Australian consumers get the
complete Virgin experience with more access in their local shopping
centres.

Designed by Saunders Creative in Sydney, the new kiosks
are fresh and original, and generally oval in shape, generating an
inviting and innovative space. Customers will be encouraged to test
broadband speeds and the performance of their email and favourite
websites first hand with access to live laptops onsite. Hector Rivas,
creative design director from Saunders Creative commented, “The design
was intended to provide Virgin Mobile with a timeless look and strong
branding that stands out from the rest and sets a benchmark in retail.
Traffic flow in busy shopping centres can often push the crowds in
certain directions, so getting the angle of the oval design right was
paramount to creating the inviting nature of the kiosks”.

Virgin
Mobile’s director of sales, Geoff Hester said, “We are excited about
increasing our retail footprint and giving our customers a more
tailored Virgin Mobile experience. Never before have Australians had
this level of convenience and access to assistance for their entire
phone and broadband needs. As the rollout continues, demand for Virgin
Mobile products continues to grow, as does our retail presence and
brand awareness”.