Watch: The B2B Lab now available for viewing at your leisure
The footage from the first instalment of Marketing‘s live webcast B2B Lab is now available for catch-up viewing on demand.
The B2B Lab took viewer questions via live chat and Twitter, and this instalment covered a wide range of topics from the changing relationship between CMOs and CIOs, to Australia’s manufacturing industry, to whether it’s acceptable to give gifts to your clients. The panel also looks at some examples of good (and maybe not-so-good) campaigns from B2B organisations.
Hosted by Kimon Lycos, the panel includes:
- Valerie Walshe, manager, software group marketing, Australia/New Zealand, IBM,
- Brendan Park, telecoms division marketing manager, Leighton Contractors,
- Sonia Adams, president, APSMA, and
- Marion Steel, marketing consultant and lecturer, RMIT.