What’s inside the October-November issue of <i>Marketing</i>

Wonder no longer, Dear Readers, the wait is over. The October-November 2013 issue of Marketing is out now available and is packed with insightful and authoritative analysis, opinion and insight. As well as talking to David Scribner and picking apart Bundaberg’s story, this issue dives deeper into media, with an infographic on global consumption habits and local ad spending habits, a look at EMMA and a study of the intersection of outdoor with mobile marketing.

The issue is available now on newsstands and Zinio, and as always, subscribing saves time and money.

Enjoy.

What’s inside Marketing October-November 2013:

Marketing October-November 2013COVER STORY: CAREER PROFILE: THE STARTING QUARTERBACK

David ‘Scribbles’ Scribner, now in the enviable position of being a marketer in charge of the company, reflects on the career path that got him here and the wisdom learnt along the way.

BRAND PROFILE: THE RUM DIARIES

There aren’t many Australian brands that have enjoyed a 125-year history, but this November marks the anniversary of Bundaberg Distilling Company first producing a liquid in 1888 that has gone on to become an Aussie icon and, with overwhelming dominance of the local spirits market, it has plenty to celebrate.

PRINT: WE NEED TO TALK ABOUT EMMA

With industry-backing and world-leading methodology, the new EMMA readership system is a bright patch of news in the publishing world but it has created an enemy in Roy Morgan and, in the long run, only one will win out.

OOH/MOBILE: LET US ENTERTAIN YOU

With digital and mobile technology changing the way brands connect with consumers we investigate how out-of-home media is evolving into mobile-enabled branded properties, and the ways your brand can benefit from the ability to tap or scan.

PROMOTIONAL MARKETING: TANGIBLE BRAND

Let’s hit the streets to find out what’s happening in the world of experiential and promotional marketing – there’s a lot more involved than just putting products in people’s hands.

INFOGRAPHIC

Media use and ad spend trends, with global and local data on consumption and ad spend.

 

CASE STUDIES

 

OPINION

BRAND TALK: ’10 things great brands do’ by Karl Treacher

BLOGS:

 

AN OPEN LETTER TO… media strategists: be not afraid of programmatic advertising by Mi9’s Marc Barnett

B2B TODAY: The year of the mobile has come and gone by Emily Kelley

THE DEBATE: Are catch-up TV viewers worth less? With MCN, SBS, MediaCom and Zeebox.