Digital agency Memery flipped the biggest news week to their client’s advantage through a Google AdWords campaign.

A promotional tour orchestrated by The Diet Plate involving a star from the UK’s The Biggest Loser has leveraged the Gillard ascendancy through a Google AdWords campaign.

Searches for ‘Kevin Rudd‘ returned the following:

The Diet Plate

Lose weight while

eating humble pie

While searches for ‘Julia Gillard’ returned:

The Diet Plate
Portion control
for women in control

Matt Granfield, guru blogger and Marketing magazine writer, owns Memery.

For a full list of the AdWords campaign, see Granfield’s personal blog.