Interactive marketing services company Acxiom Corporation has announced the appointment of Warren Billington as CEO of Acxiom Australia and New Zealand.

Billington will oversee all aspects of Acxiom’s operations in the two countries, including the development of all growth opportunities and strategic initiatives across the region.

Billington has more than 20 years experience in business and consumer marketing for leading global organisations. He co-founded and managed mobile communications agency, 5th Finger International, both in Sydney and New York, taking the business from start-up to being a major provider of creative and strategic mobile communication solutions.

“Warren combines a wealth of experience in business and consumer marketing with strategic and operational skills in a field that is marketing and technology driven. We believe his expertise in Acxiom’s traditional space of the provision of marketing solutions plus his successful track record in developing multichannel, interactive marketing initiatives make him the ideal choice to drive our future growth potential in the Australian and New Zealand market,” Acxiom Corporation’s chief operating officer, John Adams, said.

In his previous role for Red Sheriff, Billington was responsible for the management and development of sales across Australia and South Asia.

Billington formerly worked for interactive marketing services businesses such as Claritas in Europe and as a general manager for Pacific Micromarketing in Australia.