Out of home media operator EYE has announced the appointment of Hamish Michie as its general manager of sales strategy and performance.

Michie joins EYE with experience across the public sector, consultancy and the telecommunications and information technology at Vodafone Hutchison Australia.

“Hamish comes to EYE from the telecommunications industry and most recently, from Vodafone Australia, where he has held a senior role for acquisition marketing which, in essence, is responsible for the management and development of sales capability and performance. This includes leadership of areas such as talent management and development, sales operations and performance, analytics, marketing integration and effectiveness,” said Mike Tyquin, CEO of EYE Australia and New Zealand.