Whos who in the Zoo: Marquardt joins Research International
Research International (RI), a world leader in custom market research, has appointed Nicole Marquardt as a client service director in its Melbourne office.
Marquardt is now managing key client accounts and working to generate new business for the company.
We are delighted that Nicole is joining Research International. We were impressed with the depth of her experience in both industry and marketing agencies, says RIs CEO, Rahif Kayal.
Marquardt brings over 15 years of brand strategy experience to RI,
having worked with a large number of international and domestic FMCG
and Financial Services companies. Prior to joining RI, she was a senior
planner with Clemenger BBDO where she was responsible for gleaning
valuable consumer insights for clients.
Nicole has a reputation for brilliant client service work. She has already hit the ground running and is hard at work getting to know our clients’ businesses and forging continued strong client relationships on our behalf.
In addition, Marquardt has also worked as a consumer insight strategist with the Fosters Group, providing strategy for their innovation work, and was once the strategic insights manager for Mars Confectionery and Pet Food.
Marquardt brings a deep understanding of research needs from a client perspective with her particular focus being brand positioning, communications and new product innovation. Her extensive experience across a broad range of categories includes pet food, confectionery, non-alcoholic and alcoholic beverages, banking and insurance.