SBS has appointed both Ola Kay and Nicki Martin in marketing manager roles.

Kay’s responsibilities include planning and managing the marketing communications for two of SBS’s key segments – Cultural Information Seekers and World Sports Fans.

She will work alongside former SBS communications manager, Nicki Martin, who will focus on younger audience segments, Entertain Me’s and Cult Lads.

“We are very pleased to have such a highly skilled team working with audience engagement and able to adapt quickly to new insights about audiences as we discover them,” SBS group marketing manager, Katherine Raskob said.

Kay joins SBS from her role as marketing manager for Westfield Group. She has previous marketing experience for brands including Vodafone and Tourism New South Wales. Martin has worked as SBS communications manager since May 2008.