Global technology vendor ASUS has appointed Dash PR to manage its public relations in Australia.

As market leaders in the technology space, ASUS is renowned for its innovative products and is the first brand to launch luxury notebooks drawn from raw materials such as leather and bamboo, as well as setting a precedent with the revolutionary Eee PC.

ASUS has engaged Dash PR, which launched last month, to develop awareness of the brand and its range of products within the Australian market. The campaign focuses on new product releases, business profiling, lifestyle features and analyst relations for ASUS and its products.

Since launching, director of Dash PR Christine Kardashian has been busy promoting the business – PR’ing herself – and speaking with potential clients. She was happily surprised to hear from ASUS and their intention to engage Dash PR’s services.

Carmen Li, Marketing Manager at ASUS, said, Christine understood ASUS and the business and consumer technology markets quite well. We are thrilled that we can work together again and are looking forward to a strong and proven record of PR professionalism from Christine.

In 2007 ASUS successfully launched the Eee PC in the Australian market and Kardashians role was instrumental in driving press around the brand and product.