Winners of 2012 NSW Awards for Marketing Excellence revealed

The Australian Marketing Institute (AMI) today hailed New South Wales’ best marketing campaigns as it revealed the winners of the 2012 NSW State Awards for Marketing Excellence.

CEO of the AMI, Mark Crowe, congratulated entrants and winners for “their contribution to a very competitive 2012 Awards for Marketing Excellence… I wish all New South Wales winners the very best at the national awards in October.”

Below is the full list of winning campaigns by category:

Brand Revitalisation
Newcastle Permanent – Tell it like it is, Newcastle Permanent Building Society

Consumer Insight
Road to Advocacy, MediaCom Australia

Corporate Social Responsibility
Social Media and the Snowy Hydro Young Driver Training Program – Student driven learning, Snowy Hydro Limited

Digital Marketing
From Zero to Hero: Helping Liquor Marketing Group meet its $12 million challenge, Komosion

Education
Moriah College 2011 Capital appeal, First Impressions

Experiential and Brand Experiences
Qantas Q Bag Tag, Jack Morton

Green Marketing
Selling something you don’t own – the challenge Jemena Gas Networks faced in increasing Natural Gas usage, Jemena Gas Networks/Pulse Marketing Group

Internal Marketing
WorkSmart@420, Jones Lang LaSalle

Marketing Communications (B2B)
Re-launch NewsLocal Trade Marketing Campaign, NewsLocal

Marketing Communications (B2C)
Selling something you don’t own – the challenge Jemena Gas Networks faced in increasing Natural Gas usage, Jemena Gas Networks/Pulse Marketing Group

New Brand, Product or Service Launch
The Mouse that Roared: Launching amaysim Unlimited, MediaCom

Social Marketing
Moriah College 2011 Capital appeal, First Impressions

Sponsorship
Volkswagen Leverage Campaign for Sydney Swans Partnership, Mango

 

A special shout out to Pulse Marketing founder and managing director (and Marketing mag blogger) Lauren Brown for Pulse’s two awards. Congrats.