It’s World Emoji Day and Aussie brands are getting ’emojional’ on Twitter

17 July, apparently, is World Emoji Day. Or #worldemojiday more practically. And Australia’s advantage in the time-zone stakes means Aussie brands have been the first in the entire world to capitalise on this important occasion and celebrate with tweets and creative uses of emojis.

If you’re a fan of emojis, today is a big smiley face. If you can’t stand them… we suggest closing this page and finding a good book.

Here’s a Buzzfeed-style listicle on how Australian brands are tweeting about World Emoji Day:

 

ANZ welcomed musician Cody Simpson, who holds the honour (?) of being the only person in the world to have their own emoji…

1 ANZ World Emoji Day worldemojiday tweet 540w

 

 

 …deliberately, as iiNet points out, although its justification for celebrating is slightly dubious.

2 iinet World Emoji Day worldemojiday tweet 540w

 

Realestate.com.au is challenging followers to describe their dream home using emojis. Given there’s only one house emoji, good luck with that.

3 realestate com au World Emoji Day worldemojiday tweet 540w

 

Australian police forces have been having a lot of fun on social media lately, posting gags like this and ribbing interstate rivals (in between posts announcing… erm… traffic accidents, missing persons and drug seizures) so Victoria Police’s expression of love for frogs is surprising but not very. 

4 Victoria Police World Emoji Day worldemojiday tweet 540w

 

Channel 9 replaced the ‘9’ in its logo with the ‘9’ emoji… #celver

5 channel 9 World Emoji Day worldemojiday tweet 540w

 

Headspace used the occasion while staying on message really well.

6 headspace World Emoji Day worldemojiday tweet 540w

 

KFC indulged a bit too much, which is also on message we suppose.

KFC australia World Emoji Day worldemojiday tweet 540w

 

Optus probably had to borrow a crowbar to squeeze its brand in on the fun. 

7 Optus World Emoji Day worldemojiday tweet 540w

 

While Collingwood Football Club just admitted defeat (like every Saturday – boom!)

8 Collingwood football club magpies World Emoji Day worldemojiday tweet 540w

 

Then Twitter Australia blew our minds by pointing out that famous emoji-lover Julie Bishop’s birthday is the same as World Emoji Day.

Twitter Julie Bishop World Emoji Day worldemojiday tweet 540w

 

So we stopped.

 

Peter Roper
BY Peter Roper ON 17 July 2015
Editor of Marketing Magazine and Marketingmag.com.au