Musicians will soon be able to sell merchandise to their fans directly through their YouTube channel the Google-owned video-sharing site has announced.

The new service, called the Merch Store, will allow YouTube partners to offer concert tickets, music sales, digital downloads, and an endless array of t-shirts in the same place fans come to see and hear the latest performances of their favourite artists.

YouTube announced on its official blog at the weekend that it is partnering with suppliers in order to support the new service. These include merchandising specialist Topspin, concert ticket website Songkick and digital music download merchants Amazon and Apple (through its iTunes music store), says Christian Weitenberner, YouTube senior technical account manager.

The Merch Store will be available globally, with the roll out planned to take place over the next few weeks.

Peter Roper
BY Peter Roper ON 18 October 2011
Editor of Marketing Magazine and Marketingmag.com.au
  • Audimated

    Nice! It’s great to see a big company such as YouTube looking out for musicians and offering them greater channels to share their music. It’s exactly one reason why I love working for Audimated. Thanks for sharing the news!