YouTube has announced the launch of its ‘YouTube Nonprofit Program’ in Australia.

Under the scheme, eligible nonprofits can apply for a free YouTube Brand Channel. They are also allowed an increased upload capacity, placement on YouTube’s nonprofit channels page and the ability to add call-to-action overlays to their videos. Some nonprofits use the avenue as a means to attract skilled volunteers for video production.

The program has run since 2007 in the US and UK. Nonprofits that join by March 12 will be eligible for the DoGooder NonProfit Video Awards, the winners of which are awarded $2500, are featured on the YouTube homepage and recognised at NTEN, the world’s largest nonprofit technology conference.

Weve very excited to begin working with fantastic nonprofit organisations across Australia. This program will provide Australian nonprofits with a platform to promote their cause to the worlds largest video community, said Leticia Lentini, Google’s Australian nonprofit lead.  

If your nonprofit is interested in applying, visit