The Australian Association of National Advertisers (AANA) has refreshed its brand ahead of the AANA/WFA Global Marketer Conference in March 2014.

According to the industry body, which represents advertisers involved in Australia’s $30 billion advertising, marketing and media industry, the re-brand is an evolution of its new strategic plan which aims to position it as the respected voice for brands.

The move comes not long after the appointment of chief executive officer Sunita Gloster.

Gloster says the AANA has adopted a three-pillared approach aimed at inspiring and promoting responsible, innovative and respected marketing as part of its reinvigoration.

“Responsible, respected and innovative marketing are at the heart of what the AANA stands for and supporting marketers has never been more important as they engage with their customers in new ways,” Gloster said in a statement.

“We will be announcing a series of events over coming weeks that will set the stage for the AANA/WFA Global Marketer Conference.”

AANA chairperson Inese Kingsmill says, “The re-brand is our public display of a clear and evolved direction for the AANA as we deliver our new strategic plan aimed at inspiring and equipping marketers to build strong brands and businesses in an environment of rapid change.”

On the brief for the brand identity, the AANA said in its statement: “The AANA together with the Advertising Standards Bureau represent two halves of Australia’s gold standard system of self-regulation and the new logo, developed by design and production company TASK2, took inspiration from that.”